To ensure any form of marketing oriented towards high sales you must consider the needs of the individual customer, bearing in mind their age, gender, location, and any other information you want to collect. With this in mind, email marketing is the best choice for marketing your e-business, because it allows you to track your customers purchasing habits in real time, and to develop a more personal and detailed profile of their tastes and interests.
Your customers are speaking- are you listening?
Beginning with your initial opt-in list, you will be able to reach a substantial number of email subscribers, communicating only those subjects that are of interest to them! Emails are tracked in real time, and you will be able to see which customers are opening what emails, what they are clicking on, and what they are buying! Use this information to determine positive or negative responses, correlate sales with marketing, and better market your wares in the future!
Stop sending all of your customers the same email!
Grouping by personal details, purchasing habits, geographical location or previous campaign responses to segment your customer into lists from which they will only be sent the most appropriate emails. Customers can be included in multiple lists-and if you'll let them, they can even access these lists to choose for themselves which emails they wish to receive in the future.
Maybe you want to send an email to multiple lists and you're worried that subscribers who appear on more than one of the lists will be bombarded with emails? Don't be-you can combine send-to lists for mass-mailings and we'll make sure that each email address only gets 1 email.
Use your increased understanding of your customers to increase your sales
The nature of email marketing makes it the ideal choice for online businesses today. The number of email users is vast and growing rapidly. Email marketing is low cost, low maintenance, and with the dynamic ability to track your subscribers' responses to your campaigns, you can fine-tune and optimize your future efforts in ways that traditional marketing methods cannot. In properly profiling your customers you can more effectively advertise to them-you will see an exact return on investment that increases with every subsequent campaign!